Seco-Carboloy, a global leader in technology, uses an e-procurement campaign solution that protects their brand while enabling dealers to order customized promotional materials online.
Program Objectives
- Eliminate printing and storing pre-printed materials
- Allow dealers to customize and order sales collateral
- Shorten the amount of time needed to obtain materials
Significant Results Reported by User
- More than 300% increase in dealer participation
- Turnaround time on materials down to one week from four
- Eliminated need for pre-printed materials
- Sales of some products up 300%
- Production on some products had to be increased 100%-200% to meet increased demand
PODi, Featured Case Study 2007 - www.podi.org
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Simplify
A new research published by EDSf in collaboration with Gartner, Inc. and George Mason University found conclusively that e-procurement solutions offer tremendous benefits over traditional paper and email procurement processes:
Significant Results Reported by Users
- 39% of companies report cost savings ranging from 10 - 25% while another 13% report saving more than 25%.
Overall user satisfaction with their e-procurement solution:
- 40% of the companies reported the tool’s ease of use exceeded or far exceeded their expectations
Save Time
The same EDSf study reported a significant number of users saved more than 25% in administrative time. Likewise, 54% of respondents noted fewer errors in order submission, where the solution exceeded or far exceeded their expectations, and 50% indicated there were fewer print provider errors.
“Reprinted courtesy of EDSF.”
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Reduce Costs
TAG Marketing and Recruiting, a marketing and recruiting firm in Tennessee used personalized targeted direct mail to encourage home care professionals to inquire about open positions for their client. The campaign boosted response rates and saved $70,000 in recruitment costs when compared to previous methods.
PODi Best Practices Research - www.podi.org
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Increase Sales
The Boston Symphony Orchestra used a web-enabled, multi-part variable data digital print campaign to reactivate inactive Boston Pops patrons, and to convert traditional print mail consumers to electronic internet-based consumers. The results? An 18% response, with 8% purchasing tickets or merchandise. Online ticket sales increased 20%. And 5,000 patron e-mail addresses were added to the Boston Symphony Orchestra e-mail list.
Yellowfin Direct Marketing, Inc.
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A study from CAP Ventures, a business communication consulting firm based in Norwell, Mass., reveals that personalized direct mail receives 36 percent more responses than conventional direct mail.
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Power of Personalized DM
Would you go to the trouble of completing an online survey in return for a $10 coffee gift card? You say you’re not a big coffee drinker? Well, what if the mailed invitation spelled out your first name in chocolate sprinkles on the froth of a cup of latte over the beckoning words, Enjoy A Cup On Us? Then could you resist?
Of the 14,000 people who received an online survey invitation from HP, 50% clicked through to personalized URLs, and of these, 40% completed the survey - an overall 20% response rate that earned the grand prize in the first annual. This is a remarkable contrast to traditional survey campaigns with no personalization, which typically garner 2-3% response.
Top Picks Direct Marketing Competition sponsored by Deliver Magazine
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In a 2006 survey of more than 250 marketers conducted by 1-to-1 Magazine and Xerox, 75% of respondents reported that customized communications programs provided a measurable increase in response rates and sales.
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Other Important Marketing Facts:
A study released back in February by Vertis Communications, a Baltimore, MD companyon Customer Focus Direct Mail showed:
- 85% of women ages 25-44 read printed direct mail marketing pieces, versus 53% who read e-mail advertisements (consistent with the 54% that did so in 2005).
- 57% of women ages 35-64 prefer that companies they express interest in, send follow-up communication through direct mail pieces personalized to their needs.
Of the total adults surveyed, 72% said they have replied to direct mail containing a “buy one, get one free” offer. And, 63% of all adults indicated they have responded to direct mail collateral offering a percentage discount on merchandise, up from 54% in 2005.
