Housing Development Franchise
Easy Print/Easy Mailer

Challenge

A large franchise-based firm with over 200 housing communities in 26 states needed help managing their ever increasing and expanding amount of printed collateral. AcmeDev had the formidable task of taking on several hundred SKUs at launch - including hundreds of variable imprint and custom bundled items.

Solution
Digital Asset Management
AcmeDev immediately began to setup a ‘Profile’ site to store information for each of the housing communities in a Profile. AcmeDev's Easy Flow system simplified organization of the digital assets related to each community - including maps, logos, points of interest graphics, and even floor plans.

The ordering interface gives the requester the ability to pick one or more communities and have all of the digital assets automatically "flowed" into the printed product. For example, maps and logos for three separate housing communities were “auto balanced” onto the design of a postcard.

 

Result

Huge Launch

The project launched and the customer continued with its monstrous growth, which was paralleled with site activity. With over 5,000 housing starts in 125 different housing markets in the first year of this site's operation, the print order volume accelerated to match... with the AcmeDev’s Easy Flow System keeping up and running without a hitch, at 99.95% uptime as promised.

New Additions
With so many different newspaper's publishing guidelines, could the site handle ordering of newspaper advertising?

Yes! AcmeDev was able to vary the output dimensions by building dozens of templates to handle the various formats in which the company advertises. The software allows the requester to specify a variation in the ad's size whereupon the layout auto-balances the graphical elements and even changes the page size to match the request... all on the fly! A pdf is then sent to the production facility.

More Additions
How about ordering of custom billboard graphics? Once again... AcmeDev took a process that would have been a production nightmare and turned it into an easy, reliable and efficient web-based ordering system for the client.

 

This story is sure to continue as our customer continues to grow and secure more and more business. Please give us a call to discuss your project today.

 

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